Title/Affiliation：Assistant Professor ofMarketing，Leeds School of Business，University of Colorado

Email：chuan.he@colorado.edu

Research Interests：Advertising，search，pricing strategies，channel contracts，Internet marketing

Journal Articles

2009

1、Wilfred Amaldoss, Chuan He.Direct-to-Consumer Advertising of Prescription Drugs: A Strategic Analysis.Marketing Science, 2009,28(3): 472-487. (Database：Highwire Press Informs)

2008

2、Chuan He, Johan Marklund, Thomas Vossen.Vertical Information Sharing in a Volatile Market. Marketing Science, 2008,27(3): 513-530. (Database：Highwire Press Informs)

2006

3、Chuan He, Yuxin Chen.Managing e-Marketplace: A Strategic Analysis of Nonprice Advertising. Marketing Science, 2006,25(2): 175-187. (Database：ABI/INFORM Global)

2005

4、Chakravarthi Narasimhan, Chuan He, Eric T. Anderson, Lyle Brenner, Preyas Desai, Dmitri Kuksov, Paul Messinger, Sridhar Moorthy, Joseph Nunes, Yuval Rottenstreich, Richard Staelin, George Wu, Z. John Zhang.Incorporating Behavioral Anomalies in Strategic Models. Marketing Letters, 2005,16(3/4): 361-373. (Database：ABI/INFORM Global)