Title/Affiliation：Associate Professor，Institute of Technology Management，National Tsing Hua University

Research Interests：Marketing of High-technology Products，Services Marketing，Internet Marketing

Email:hcchiu@mx.nthu.edu.tw

Journal Articles

2008

1、Yi-Ching Hsieh, Hung-Chang Chiu, Yi-Chieh Hsu.Supplier market orientation and accommodation of the customer in different relationship phases.Industrial Marketing Management, 2008,37(4): 380-393.

(Database:Elsevier ScienceDirect Complete)

2、Hung-Chang Chiu, Yi-Ching Hsieh, Mei-Chien Wang.How to Encourage Customers to Use Legal Software: A Study of Taiwan Users. Journal of Business Ethics, 2008,80(3):583-595. (Database: EBSCO BSP )

3、Hung-Chang Chiu,Yuh-May Lin, Monle Lee, Min-En Nieh, Hsiang-Chun Chen.How to Discourage Online Music Piracy. Journal of Management andEnterpriseDevelopment. 2008,5(6): 723-738.

(Database: EBSCO BSP ) Abstract Only

2007

4、Hung-ChangChiu,Yi-ChingHsieh,Ya-HuiKao,MonleLee.The determinants of email receivers' disseminating behaviors on the internet.Journal of Advertising Research, 2007,47(4): 524-534. (Database: EBSCO BSP )

5、Hung-Chang Chiu,Monle Lee, Yi-Ching Hsieh, Li-Ya Chen.Building Customer Relationships: A Comparison Across Multiple Service Encounters. Advances in Consumer Research, 2007,34: 720-725. (Database: EBSCO BSP )

2006

6、Yi-Ching Hsieh, Hung-Chang Chiu, Chia-Chi Lin.Family communication and parental influence on children's brand attitudes.Journal of Business Research, 2006,59(10/11):1079-1086. (Database:Elsevier ScienceDirect Complete)

2005

7、Hung-Chang Chiu, Yi-Ching Hsieh, Yu-Chuan Li, Monle Lee.Relationship marketing and consumer switching behavior.Journal of Business Research, 2005,58(12): 1681-1689. (Database:Elsevier ScienceDirect Complete)

8、Yi-Ching Hsieh, Hung-Chang Chiu, Mei-Yi Chiang.Maintaining a committed online customer: A study across search-experience-credence products.Journal of Retailing, 2005,81(1):75-82.

(Database:Elsevier ScienceDirect Complete)

9、Hung-Chang Chiu, Yi-Ching Hsieh,Ching-Yi Kao.Website quality and customer's behavioural intention: An exploratory study of the role of information asymmetry. Total Quality Management & Business Excellence, 2005,16(2), 185-197. (Database: EBSCO BSP )

2004

10、Hung-ChangChiu,Neng-PaiLin.A service quality measurement derived from the theory of needs. The Service Industries Journal, 2004,24(1): 187-204. (Database: EBSCO BSP )

2002

11、Hung-ChangChiu,Hui-Chun Wu.Exploring the Cognitive and Affective Roles of Service Quality Attitude across Gender. The Service Industries Journal, 2002,22(3), 63-76. (Database: EBSCO BSP )

12、Hung-ChangChiu.A Study on the Cognitive and Affective Components of Service Quality. Total Quality Management, 2002,13(2): 265-274. (Database: EBSCO BSP )

13、Yi-Ching Hsieh, Neng-Pai Lin, Hung-Chang Chiu.Virtual factory and relationship marketing—a case study of a Taiwan semiconductor manufacturing company.International Journal of Information Management, 2002,22(2): 109-126. (Database:Elsevier ScienceDirect Complete)

2001

14、Neng-Pai Lin, Hung-Chang Chiu, Yi-Ching Hsieh.Investigating the Relationship Between Service Providers’ Personality and Customers’ Perceptions of Service Quality Across Gender. Total Quality Management, 2001,12(1), 57-67. (Database: EBSCO BSP)