期刊论文
Luo, C., Jiang, Z.*, Li, X., Yi, C.*, and Tucker, C. "Choosing to Discover the Unknown: The Effects of Choice on User Attention to Online Video Advertising", Management Science, forthcoming
Zhang, J., Yi, C.*, and Zhang, J. “Engaging Learners in Online Learning Without External Incentives: Evidence from a Field Experiment,” Information Systems Journal, forthcoming
Zhu, R. and Yi, C.* “Avatar Design in Metaverse: The Effect of Avatar-user Similarity in Procedural and Creative Tasks,” Internet Research, forthcoming
Yi, C., Jiang, Z., and Zhou, M. (2023) “Investigating the Effects of Product Popularity and Time Restriction: The Moderating Role of Consumers' Goal Specificity”, Production and Operations Management, 32 (9), 2723-2739
Yi, C., Zhu, R., and Wang, Q. (2022) “Exploring the Interplay Between Question-answering Systems and Communication with Instructors in Facilitating Learning”, Internet Research, 32 (7), 32-55
Yi, C., Jiang, Z., Li, X., and Lu, X. (2019) “Leveraging User-Generated Content for Product Promotion: the Effects of Firm-highlighted Reviews”, Information Systems Research, 30 (3), 711-725
Yi, C., Jiang, Z., and Benbasat, I. (2017) “Designing for Diagnosticity and Serendipity: An Investigation of Social Product-Search Mechanisms”, Information Systems Research, 28 (2), 413-429
Song, T., Yi, C., and Huang, J., (2017) “Whose Recommendations Do You Follow? An Investigation of Tie Strength, Shopping Stage, and Deal Scarcity”, Information & Management, 54 (8), 1072-1083
Tan, B., Yi, C.*, and Chan, H.C. (2015) “Deliberation without Attention: The Latent Benefits of Distracting Website Features for Online Purchase Decisions,” Information Systems Research, 26 (2), 437-455
Yi, C., Jiang, Z., and Benbasat, I. (2015) “Enticing and Engaging Consumers via Online Product Presentations: The Effects of Restricted Interaction Design,” Journal of Management Information Systems, 31 (4), 213-242
陈俊华，郝书雅，易成（2023）“数字化转型、破产风险与企业韧性”，经济管理，2023年第8期，26-44
李梦馨，易成*（2023）“人机交互vs.人人交互：探究论证双面性设计在商务对话中的影响”，信息资源管理学报, 13(3), 140-153
陈国青，任明，卫强，郭迅华，易成（2022）“数智赋能：信息系统研究的新跃迁”, 管理世界, 38(1)，180-195
易成，葛淳棉，李泉（2021）“多媒体产品信息对线上购物退货行为的影响，”信息系统学报，2021年第24期， 50-61
易成，周密（2017）“用户控制权对视频广告效果的影响，”中国管理科学，2017年第2期，119-126
贺曦鸣，胡赛全，易成*，刘霞（2015）“平台服务和物流服务对网络商家信心的影响，”中国管理科学，2015年第6期，83-90
