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April 27, 2023  13:30 - 15:00
Search Prominence in a Distribution Channel
November 10, 2022  9:00-10:30
The Impact of Political Ideology on Judgments of Distributional Outcomes
October 27, 2022  9:00-10:30
Optimizing Rating Systems for Innovation
October 20, 2022  9:00-10:30
Mega or Micro? Influencer Selection Using Follower Elasticity
April 15, 2019
Rajeev Batra, Professor of Marketing, Ross School of Business, University of Michigan:Brand Coolness: Structure, Measurement, and Consequences
December 4, 2018
Francisco Orlando Cisternas Vera, Assistant Professor of Marketing, The Chinese University of Hong Kong:Human Mobility Analysis Using Machine-Learning and its Applications in Marketing
November 28, 2018
Qi Sun, Associate Professor of Marketing, Shanghai University of Finance and Economics:Brand Name Types and Consumer Demand: Evidence from China's Automobile Market
November 28, 2018
Yiting Deng Assistant Professor of Marketing, University College London:Spillover Effects and Freemium Strategy in Mobile App Market
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